Design, Bitches joined the project and helped imagine the potential of the space, infusing their elevated, clever yet approachable spin on the layout, inviting the opportunity for start-up enthusiasts to discover brands they had yet to see IRL.

The design approach was enhanced by prioritizing the use of sustainable material choices and incorporating flexibility. The inclusion of cork and linoleum as foundational materials, along with the introduction of a reconfigurable fixture system enabled seamless customized brand activations.