Neighborhood Goods
Retail
Chelsea Market, NYC
CONCEPTUAL DIRECTION + FIXTURE DESIGN: Marisa Dukowitz
ARCHITECTURE: Droese Raney Architecture
FIXTURE FABRICATION: Friends + Family, Cadfat
Neighborhood Goods’ second location was situated within Chelsea Market's bustling 9th Ave storefront, known for its vibrant mix of culinary and retail experiences. The location's rich history and diverse foot traffic provided an ideal backdrop for the brand's innovative approach to a retail department store.
With a smaller footprint of 3,000 square feet, the strategy was to take a boutique approach, featuring smaller activation spaces and strategic brand partnerships that amplify its curated selection of products. The introduction of a micro-restaurant and cocktail bar, Tiny Feast, featured hearty small plates and cocktails to enjoy while perusing the store.